Skincare you can trust—backed by science, rooted in nature

The truth is, “clean” isn’t a regulated term in beauty. It’s overused, often leaving consumers guessing about what’s actually safe for their skin.

We do things differently. Our high-performance, plant-powered skincare prioritizes health, safety, and results—not marketing buzzwords. Every formula is packed with organic botanicals and well researched natural ingredients, all meeting the strictest global safety standards. Because you deserve skincare you can trust.

No hype. No gimmicks. Just real results.

Thoughtful formulation over trends

Every product is meticulously crafted by our founder in our artisanal lab—ensuring hands-on care from ingredient selection to final formulation. We never use synthetic dyes or artificial fragrances, and we proudly stand behind every product with our 100% Happiness Guarantee.

Powered by nature, backed by science

Skincare should work with your skin, not against it. That’s why we harness the power of bioavailable plant actives with proven benefits. Take our Sleep Repair Elixir, infused with borage seed oil (Borago officinalis)—a rich source of gamma-linolenic acid (GLA), known for its anti-inflammatory and skin-repairing properties.

Radical transparency & safety first

The U.S. is lagging behind in cosmetics regulation, while thousands of ingredients are banned or heavily regulated in Europe and other countries, leaving US consumers unprotected.

We believe you deserve better. That’s why we adhere to the world’s strictest safety standards and work with trusted organizations when developing our formulas, including:

Cosmetic Ingredient Review (CIR)

International Fragrance Association (IFRA)

Environmental Working Group (EWG)

Certified by Crunchy Mama Box Wellness

Beyond industry standards

Unlike most brands, we invest in third-party lab testing to ensure our products remain safe, stable, and contaminant-free throughout their shelf life. This level of testing isn’t required in the U.S.—but we believe you deserve the highest standard of safety.

Authenticity over marketing buzz words

Terms like "clean beauty" and "preservative-free" may sound good, but without regulation, they can be misleading. Instead of chasing trends, we focus on real transparency, clinically proven ingredients, and skincare that actually works.

Bottom line—when it comes to your skin, you shouldn’t have to wonder if a products ingredients are healthy.