Our science

Skincare you can trust—backed by science, rooted in nature

The truth is, "clean" isn't a regulated term in beauty—it’s often overused, leaving consumers guessing about what’s actually safe for their skin.

That’s why we do things differently. Our high-performance, plant-powered skincare prioritizes health, safety, and results. Every formula is packed with organic botanicals and clinically studied ingredients, all meeting the strictest global safety standards—because you deserve skincare you can trust.

No hype. No gimmicks. Just real results.

We believe in thoughtful formulation over trends. Every product is meticulously crafted by our founder in our artisanal lab, ensuring hands-on care from ingredient selection to final formulation. We never use synthetic dyes or artificial fragrances, and we proudly stand behind every product with our 100% happiness guarantee.

Powered by nature, backed by science

Skincare should work with your skin, not against it. That’s why we harness the power of plant-based actives with proven benefits. Take our Sleep Repair Oil—infused with borage seed oil (Borago officinalis), a rich source of gamma-linolenic acid (GLA), known for its anti-inflammatory and skin-repairing properties.

Radical transparency & safety first

What’s in your skincare should never be a mystery. Every ingredient is clearly listed on our packaging and website, so you know exactly what you're putting on your skin. We adhere to the world’s strictest safety standards, going beyond U.S. regulations and referencing and working with trusted organizations like:

• Cosmetic Ingredient Review (CIR)
  
• International Fragrance Association (IFRA)
  
• Environmental Working Group (EWG)
• Crunchy Mama Box Wellness

Beyond industry standards

Unlike most brands, we go above and beyond with third-party lab testing to ensure our products remain safe, stable, and contaminant-free throughout their shelf life. This level of testing isn’t required in the U.S.—but we believe you deserve the highest standard of safety.

Cut through the marketing noise

Words like "clean" and "preservative-free" may sound good, but without regulation, these claims can be misleading. Instead of chasing trends, we focus on real transparency, proven ingredients, and skincare that actually works.

Because when it comes to your skin, you shouldn’t have to guess.