Women bundled up in cozy winter wear

Winter skincare essentials: how to keep your skin hydrated and healthy all season ❄️✨


 

Layer hydration for deep, lasting moisture

Winter invites slower days and cozier moments, but colder temperatures and lower humidity can be tough on the skin. Cold air, indoor heating, and wind all pull moisture from the skin, often leaving it feeling dry, tight, or easily irritated.

The good news is that winter skin doesn’t need drastic solutions. With a few thoughtful adjustments and a focus on hydration and barrier support, skin can stay comfortable, balanced, and resilient all season.

One of the most effective strategies is layering hydration, a method that mirrors how the skin naturally maintains moisture. [1]

Why layered hydration works

Just like layering clothing in winter helps regulate body temperature, layering hydration helps skin retain moisture more effectively. This approach supports the skin’s natural moisturizing factors and helps prevent water loss.

A balanced hydration routine includes:

Start with humectants
Humectants like hyaluronic acid and glycerin attract water to the skin, increasing surface hydration and helping skin feel plump and comfortable.

Seal with moisture-rich formulas
Following with a nourishing moisturizer that includes cold-pressed oils or butters helps lock in hydration and slow transepidermal water loss (TEWL).

Support the skin barrier
Barrier-supportive formulas help reinforce the skin’s natural defenses, improving resilience against cold weather and environmental stress.

Research shows that combining humectants with occlusives provides more effective and lasting hydration than using either alone.

Choose gentle cleansing for winter skin

Cleansing is essential, but winter skin benefits from a gentler approach. Many foaming cleansers rely on harsh surfactants that strip natural oils, which can worsen dryness during colder months.

Instead, look for cleansers that:

  • Cleanse without stripping moisture
  • Are pH-balanced to support the skin barrier
  • Use mild, skin-compatible surfactants

Studies show that cleanser choice plays a major role in winter-related skin dehydration [2]. A gentle cleanser helps maintain hydration and sets the foundation for the rest of your routine.

Protect and strengthen the skin barrier 

The skin barrier is the outermost layer that helps keep moisture in and irritants out. Winter conditions can weaken this barrier, leading to increased TEWL and heightened sensitivity.

To support barrier health:

  • Choose moisturizers with nutrient-dense, cold-pressed oils and butters
  • Look for ingredients like phospholipids that help reinforce the skin’s lipid matrix
  • Avoid alcohol-based toners that strip moisture

A well-supported barrier helps skin better resist dehydration, irritation, and inflammation throughout the winter months.

Exfoliate gently and intentionally

Exfoliation helps remove dead skin cells and allows moisturizers to absorb more effectively. However, over-exfoliation in winter can compromise the skin barrier and increase dryness.

Winter-friendly exfoliation tips:

  • Use gentle, enzyme-based exfoliants once or twice per week
  • Apply exfoliants at night to reduce exposure to cold air and sun
  • Avoid harsh scrubs and high-strength acids that can increase sensitivity
  • Rotate in a nourishing oil or moisturizer to restore hydration on days you're not exfoliating

Gentle exfoliation supports smoothness and radiance without stressing the skin.

Nourish your skin from the inside out 

Hydration isn’t only about topical skincare. Skin health is closely connected to overall wellness, including nutrition and hydration. [3]

Foods that support skin during winter include:

  • Omega-3–rich foods like walnuts and flaxseeds to support the skin barrier
  • Antioxidant-rich foods like berries and green tea to help manage oxidative stress
  • Water-rich fruits and vegetables such as cucumbers and melons

Staying hydrated with water and herbal teas also helps support skin comfort and elasticity from within.

The bottom line: winter skin thrives on support, not intensity

Cold weather calls for extra care, not harsher products. By prioritizing hydration, barrier support, gentle cleansing, and consistent routines, skin can stay soft, resilient, and comfortable throughout winter.

Layered hydration, thoughtful ingredient choices, and a focus on skin health help winter routines feel supportive rather than overwhelming.

 Shop winter skincare bundles 

Sources:
1. J. Kottner, A. Lichterfeld, U. Blume‐Peytavi, Maintaining skin integrity in the aged: a systematic review, British Journal of Dermatology, Volume 169, Issue 3, 1 September 2013, Pages 528–542, https://doi.org/10.1111/bjd.12469
2. Ananthapadmanabhan, K.P., Moore, D.J., Subramanyan, K., Misra, M. and Meyer, F. (2004), Cleansing without compromise: the impact of cleansers on the skin barrier and the technology of mild cleansing. Dermatologic Therapy, 17: 16-25. https://doi.org/10.1111/j.1396-0296.2004.04S1002.x
3.  Min, M.; Tarmaster, A.; Bodemer, A.; Sivamani, R.K. The Influence of a Plant-Based Diet on Skin Health: Inflammatory Skin Diseases, Skin Healing, and Plant-Based Sources of Micro- and Macro-Nutrients. Life 202414, 1439. https://doi.org/10.3390/life14111439